When this brew came forth a few years ago from TTL's chemistry lab experiment and onto the shelf at my local Taiwan Sugar (台糖專櫃門市部) convenient store (which has some of Taiwan's best ice cream at a Taitung branch that I and the missus partook in many moons ago), the immediate thing that popped into my mind was George Harrison singing on The Beatles' last issued album, Let It Be (which is actually not their last recorded album; Abbey Road is, but it was released before Let It Be; but I digress.). The song's title if you are not a Beatles' fan and have lost interest in guessing, or if you are dyslexic and didn't read this entry's title is "I Me Mine". This is what TTL should have immediately installed as its ad campaign for the brew and it might have become more widespread in consumption, but alas they went with something else. And without further ado (yes, that's John and Yoko dancing, though funnily enough he never played on the song as he was off in Denmark; Paul smokes quite a lot; Ringo looks tired; George at that point was pissed off at John. Who wouldn't be, with Yoko hanging around the studio all the time trying to break up the group, but again I digress.) (Click on the "Watch on YouTube" inside the video box if it doesn't play.):
TTL's pathetic ad effort for M!NE (I could've done this campaign for free):
Interesting is where TTL introduces the brew on its website, because TTL has the word "light" in the link, while having "twbeer", "gold", & "draft" in the links for the other beers. Why put up "light' when they could've used "mine" or "malt". Did I just solve some sort of puzzle?: site
Has a strong nice-looking head of foam, just like its older brothers.
Certainly TTL knows the foam part of the brewing process.
A bite to it after the first sip. A decent slightly bitter bite.
Must be the "malt" to it.
Doesn't feel like I'm drinking anything like Schlitz Malt Liquor from the 70s. [Cue commercial]
Flavor remains for each swill, but nothing to write back to the brewer about.
Label says "made from extracts of malts and hops". That first bitter bite may have been the latter.
Good strong first burp.
Certainly TTL knows how to produce decent burps.
On the label TTL also telling the imbiber it's brewed a "Distinctive Flavor Beer".
It's distinctive for a beer from TTL, no doubt.
But that's not saying much, considering their small lineup of brews (can't yet field a baseball team, and this is from a company with a near monopoly).
No need for any food to help finish it, unlike the original Taiwan Beer.
No comments:
Post a Comment